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Enormous range of bicycles of every type MTB, Road, Urban etc, based on high-tech Carbon-fibre or aluminium frames.
All can be customised with groupsets and finishing kits, and the website can recommend the best frame size based on the rider dimensions you enter.
By delivering direct from Germany the middleman is cut out resulting in super competitive prices. You are told how quickly the bike will be delivered; they normally have some ready for immediate dispatch.
The only slight limitation is the range of colour options which can be very limited, but the defaults are designed to suit most peoples.