We showed your treat to our 6 year old Maltipoo and he got very excited. He is motivated by treats for sure, but the number of tricks and the effort he put into doing them - to earn your treat - was beyond the "usual". It's been a couple weeks now and I've tested with his usual treats vs yours and yours is a DEFINITE winner. The ingredients are all easy to read - so I tried it myself, it didn't taste bad! I also shared with our neighbors who have an older dog, and owner is a vet tech, their dog also loved it. Thank you!