I've owned this watch band for 1 month and have worn it every day since (approximately 16 hours a day). Affordable: You can't beat the price for such a unique and high-quality watchband. Quality: Genuine leather can vary widely in quality because it's made of layers of lower-quality leather bonded together, however, the genuine leather used by Barton Watch Bands must be among the highest tier of genuine leather as this watch band is visually and structurally indistinguishable from full-grain leather watch bands. Furthermore, I've tried many other genuine leather watch bands around the same price for my Apple Watch over the years and within a few months, they are unwearable due to the band disintegrating or the stitching coming undone and failing. Also, the wrapping's waxed nylon thread is of high-quality and is the only material I can see becoming an issue long-term if it begins to fray or break, but it seems strong as there are no signs of wear and tear so far. Design: The colorful pattern of the Gaucho wrapping is unique and stylish and I've already received many compliments from strangers in such a short time of wearing it. The design is a perfect pairing of casual and formal aesthetics—the colorful Gaucho wrapping enables you to wear it in casual settings and the bold brown leather allows it to be worn in formal settings. The adaptive design can be paired with nearly any outfit. Comfort: It is as comfortable as any other watch band I've owned. It felt quite stiff around my wrist during the first couple of days of wearing it, which is normal and should be expected, but it softened up and became more pliable quickly. Overall, I am overwhelmingly satisfied with my purchase and look forward to my next purchase.