I was looking for a daily, professional use backpack and began with one from a different sustainability-focused company, and Facebook surprised me by advertising something I was actually looking for - it was The Backpack! I loved the look and all the thoughtful pockets featured in the ads, and was thrilled to learn about the exceptional Earth-consciousness of Day Owl. It turned out to be the best fit for my needs, it looks beautiful and cool, it was a very reasonable price, and I love that I am also supporting sustainability. I'm loving it! The color is cute, the materials feel very high-end, and I feel sleek and minimalist carrying everything I need, (including a very supportive spot for my work computer) instead of frantically carrying a bag and five things that didn't fit in it. (I'm an elementary teacher so I am always carrying a work laptop, at least one notebook/planner, a small purse, a water bottle and usually a coffee traveler, my lunch, and other random items. This holds it all!)