The quality of all the straps from Barton are Top Top Tops. Especially for the reasonable price you pay for them. But most of all it’s the merchandise support and excellent customer service that keeps me coming back to buy more from them. This particular white alligator strap was missing from my previous order of 8 straps. I only got 7 and emailed them right away of the situation. They rectified their error hassle-free and shipped it express to me. I would highly recommend their straps and I am commending their excellent customer service.