Holy moly, I wasn't expecting something of this quality for under £50! The material is good quality and hard-wearing. There are water bottle pouches on either side of the bag with straps that keep it tight in, plus a pocket on the front. The lid has a hidden zip compartment inside as well as outside and the inner lining is drawstring secured, with velcro removable metal support poles along the back section.
There is a zip pouch on the lower part of the bag that opens to the bottom of the inside, where the lining can be fastened with another drawstring or just left loose. At the very bottom of the bag is a hidden zip compartment which contains a built in raincover that wraps up over the pack.
Straps are padded and feel very secure to wear. There are clip fastenings on both chest and waist and one waist strap has a little zip fastened money pouch in it, which I love. The backrest is padded ergonomically and sits exactly where it should, supporting my spine and muscles when carrying very heavy weights. Everything is adjustable, even the top part of the strap to offset weight and movement.
All the tags were in Chinese so I cant say anything about the company or its literature but for under £25 I was extremely happy. The image and description online really doesn't do justice to what you actually get for your money.