• It feels very gentle and not stripping at all. It lathers nicely without a crazy amount of foam (even when I tried using 5 pumps), but it still cleans very effectively. I was very impressed with it because with some of my Korean brand cleansers, I feel like they don’t remove all of my daily SPF residue unless they foam heavily. • It doesn’t smell like turmeric at all to me. It has more of a peppermint scent instead? Which is very uplifting and refreshing. It also gives a subtle cooling sensation. It’s honestly one of the things that makes me excited to get up every day: to sniff the amazing scent and have a clean face with it in the morning, and to come home from work, cleanse, and reset. I love the scent profile so much.