I needed a hat with excellent coverage (because I have very fair skin) but without a brim at the back because my current brimmed hat kept hitting my backpack and it was annoying and uncomfortable. I saw this hat online and bought it based on the picture. Did not try it on until it arrived. I have just toured and trekked in New Zealand for 3 weeks and wore it nearly every day. It's great! Comfortable and great sun protection. Although I never expect sun protection to win any style awards, it doesn't even look too unstylish. Feature I like is the brim has been seamed in the front so it folds well when you need to shove it into packs and bags. Very happy with this piece of gear and even though it seems expensive for a hat, I definitely think it's worth it. Designers and makers have put a lot of thought and quality execution into it.