I recently switched from Senior chomper to the Ultimate box with some customization to suit my dog's (non-existent) front teeth. This video is GOLD: Chomp and Chew is so good, my boy is ready to do anything to get to it! I didn't plan it, I just find his demands funny... but this is the next level. I store the box contents in the shed in an airtight container to escape the smell in the house. The company advised it was safe, although the goods are not going to look the same if the fat melts. Some of the less stinky things I use as a super-high-value treat for unpleasant vet visits. I can't be happier with the product and the service. Idea: postcards (with a referral code??) in the boxes to share with friends and neighbors.