You need to pay more attention to detail. You need to add papers to the watch like a warranty card , better manual instructions, with pictures of the watch.
If costumers are buying your top of the line watch add the rubber band for free. At the end of the day it’s an expensive watch and your presentation box it’s very poor. Treat your clients like every high end retailer or watch maker treat their clients.
Give a hat , a pen , a keychain. You want to brand to be known
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