“Have noticed a reduction in the yellow tones. The smell is a bit odd but you get used to it and ends up smelling nice. Love the results I've had so far. Been using it on my hair for about 2 weeks now.”
“Always used silver shampoos started with matrix brand which is excellent and then your supermarket brands I then saw this and decided to see if it's ok the hype and yes it is it's really good stuff works instantly and provides a great tone I love it looks brilliant and the colour is the best it's been in a long time would highly recommend as the price and size of bottle is well worth it!”
“Took all the yellow undertones out of my hair, can leave an ash/purple tint if left on a little while If you wanted, which I had plenty of compliments on the colour. Used the mask/conditioner with the shampoo For great results”
“Amazing shampoo, made my hair a perfect white blonde, I won't be going to another brand again for purple shampoo, I do recommend wearing gloves to use it though or it dyes your hands and nails.”