Hi Graham,
Thanks for your feedback.
All our biscuits are lovingly baked and hand-iced by artists in London, and we consider them very much a luxury gift. We think that our prices reflect the products' uniqueness and hand-made quality.
I am so sorry to hear that your biscuit arrived broken. This is really disappointing to hear and isn't the kind of experience we want our customers to have.
A member of our Biscuit Happiness team will be in contact with you shortly to discuss this further.
Thank you and Kindest Regards,
Biscuiteers