“As in title. Smells absolutely fresh and clean, without any heavy draping or woody scents! After a whole bottle was gone in weeks, I've decided not to purchase again even @ $25/bottle. It's not long lasting, fades quickly. Even friends werent impressed with anything other than the incredible opening, and drydown. It again falls flat with regard to longevity. The longevity even for my untrained nose is a MUST! Even for the cheapest colognes. If it smells AMAZING as some cheap colognes do, what's the point in wearing it if nobody can smell it after an hour? Which is about where this cologne falls flat in my honest opinion. If you enjoy a heavier oudy manly cologne, try its "brother scent" Lattafa Maahir in the Gold Packaging which is, exactly like this Silver bottle. Except Gold of course. Lol! The gold is my favorite but it's heavier and earthy, oudy and amazing! Not appropriate if you love the more Americanized non-oud scents.Lataffa is my fave goto mens cologne Co.Just some FYI. Enjoy!”