“I don't know what people are talking about when they say this is watered down. On my skin it lasted well over 8 hours, probably closer to 13 or 14 hours, and the scent is still on my jacket after almost a week.**UPDATE**It's been 10 days since I sprayed it on my jacket and I smelled it as soon as I picked it up. You can't go wrong with this, especially for the price it's selling for. If your looking for a good cologne, buy it. And to those who are telling people to just spend the money and buy Aventus, you would be a fool to spend almost $500 on a fragrance.”