Hi Aaron! Our price allows us to offer a well-designed, well-made shirt, pay all of our employees a living wage, source the best and most sustainable materials we can, and offset our carbon footprint every year. It also allows us to stand behind every shirt we make, if you're ever unhappy with it. You'll never find a coupon or sale for ONNO because we're afraid that would cut into our ability to do these things. -Emily
“was looking for another blend of 70% bamboo, 30% cotton, as I had another shirt of the same from a MUCH more expensive manufacturer. This thing feels identical in that it is incredibly comfortable. I hope it has the resiliency the other one had...that is to be determined. But as of now, I'm thrilled on how it feels, thrilled on the fit and thrilled with their price.”