“Organic cotton is not a fad. I discovered that It's coolor in heat and warmer in cold on a month long visit in Nepalb. It works the same way here in Wisconsin. Treatments clog cotton pores, limiting a t-shirt's ability to breathe. Compare an organic T-shirt to a treated T-shirt yourself under identical conditions and experience the improvement. I'm a cheapskate about most things but not about organic cotton.”