Color Wow Insta-WOW Advanced Dry Shampoo is a next-generation formula that cleanses like a shampoo, lifts away oil, neutralises odours, and leaves hair silky, soft, with no white cast, clumping, or build-up. Color Wow Dry Shampoo refreshes your hair instantly.
Designed to extend the time between washes, Color Wow Advanced Dry Shampoo delivers a shampoo-grade clean while softening hair and supporting a healthy scalp, perfect for busy mornings, post-workout refreshes, or anytime your hair needs to look and feel freshly washed.
Unlike traditional dry shampoos that sit on top of oil, Insta-WOW dissolves grease into micro-droplets and uses ultra-fine starches to absorb excess oil, leaving hair soft, silky, and lightweight. Enriched with lotus flower extract and amino acids to help regulate oil production, this breakthrough formula also minimises environmental pollutants, prevents odours, and leaves hair free from clumping, gritty texture, or residue, with a crisp, bright scent for long-lasting freshness.
Insta-WOW Advanced Dry Shampoo Breakthrough Benefits:
Powered by real cleansing tech
Best dry shampoo for dark hair, colour-treated hair
Non-dulling, less whitening, no gritty texture
Leaves colour light, bright and glossy again
Help normalise excess sebum production
Deodorising formula helps prevent odour absorption
How to use: Shake well. Hold 8 inches from hair and spray dry shampoo toward roots, lifting up sections to get underneath. Let sit for several seconds. Rake through with fingers and brush through to reveal clean, refreshed hair.
For external use only. Avoid contact with eyes. If contact occurs, rinse thoroughly with clean water.
Hydrofluorocarbon 152a, Dimethyl Ether, Alcohol Denat., Dimethylimidazolidinone Rice Starch, Distarch Phosphate, Glycerin, Propanediol, Water (Aqua), Capryloyl Glycine, Saccharomyces Ferment Filtrate, Hamamelis Virginiana (Witch Hazel) Water, Coco-Glucoside, Sarcosine, Dipropylene Glycol, Moringa Oleifera Seed Extract, Nymphaea Caerulea Flower Extract, Nelumbo Nucifera Flower Extract, Epilobium Angustifolium Flower/Leaf/Stem Extract, Quercus Suber Bark Extract, Olea Europaea (Olive) Leaf Extract, Fragrance (Parfum), Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Disodium Phosphate, Citric Acid, Alpha-Isomethyl Ionone, Juniperus Virginiana Oil, Hexamethylindanopyran, Geraniol, Tetramethyl Acetyloctahydronaphthalenes, Linalool, Linalyl Acetate, Citrus Aurantium Dulcis (Orange) Peel Oil, Terpineol. F#104-1a
What does Colour Wow Insta-WOW Dry Shampoo do?Unlike typical dry shampoos that simply mask oil, Insta-WOW actively cleans your hair. Powered by shampoo-grade cleansing ingredients, it lifts away oil, impurities, and odours, leaving hair soft, silky, and refreshed—just like a regular wash. Perfect for extending time between washes and keeping dark or colour-treated hair vibrant.
How do I use Colour Wow Insta-WOW Dry Shampoo?Shake well, hold 8 inches from the roots, and spray while lifting hair sections to reach underneath. Leave for a few seconds, then rake through with fingers and brush out to reveal clean, refreshed hair.
Does Colour Wow Insta-WOW leave white residue?No. Ultra-fine, high-performance starches absorb oil without leaving powdery residue, ensuring virtually no white cast—even on dark hair.
Why does my hair feel dirty after using other dry shampoos?Many dry shampoos use low-quality powders that sit on top of oil, creating a gritty, chalky texture and build-up. Insta-WOW’s Active Cleansing Technology dissolves oil into micro-droplets and absorbs it completely, leaving hair truly clean, soft, and lightweight.
Can Colour Wow Insta-WOW clog hair follicles?No. Insta-WOW is designed to brush out completely, leaving virtually no residue, so it won’t block follicles. This supports a cleaner, healthier scalp.
How does Colour Wow Insta-WOW support scalp health?Insta-WOW goes beyond styling by:
Rebalancing the scalp microbiome to regulate oil production
Providing anti-pollution protection
Including a deodoriser to prevent odours from sticking to strands
Is Colour Wow Insta-WOW safe for daily use?Yes. Because it actively cleans without building up, it’s safe to use any time you want to refresh your hair or extend your wash days.
Does Colour Wow Insta-WOW have a scent?Yes. It features a crisp, clean fragrance with notes of apple blossom, jasmine, and lily of the valley.
What makes Colour Wow Insta-WOW different from other dry shampoos?Insta-WOW is the only dry shampoo powered by Active Cleansing Technology, combining a shampoo-grade cleanser with ultra-fine, high-performance starches to deliver a true shampoo-like clean. It lifts oil, prevents build-up, and keeps hair fresh, soft, and vibrant between washes.
If pregnant, or breastfeeding consult your physician prior to use. While we work to ensure that product information on our website is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our website. All information about the products on our website is provided for information purposes only. We recommend that you do not solely rely on the information presented on our website. Please always read the labels, warnings, and directions provided with the product before using or consuming a product. In the event of any safety concerns or for any other information about a product please carefully read any instructions provided on the label or packaging and contact the manufacturer. Content on this site is not intended to substitute for advice given by medical practitioner, pharmacist, or other licensed health-care professional. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements about products are not intended to be used to diagnose, treat, cure, or prevent any disease or health condition. The customer reviews are only moderated for offensive content – they should not be regarded as medical or health advice; no reliance should therefore be placed on them; and they are not endorsed by Victoria Health. If you have any health problems or questions regarding the suitability of any product please contact a health professional. Products are not medicinal unless otherwise stated. Victoria Health accepts no liability for inaccuracies or misstatements about products by manufacturers or other third parties. This does not affect your statutory rights. Store in a cool dry place out of sunlight. For external use only, unless specified.
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We believe the products we recommend will make a positive difference to your health and wellbeing and we travel the world to source the most pioneering and cutting-edge supplements currently available.
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Shabir is a qualified pharmacist specialising in natural health products with over forty years of experience and Gill was named as one of the top 1000 influential people in London in the Evening Standard Progress 1000 Awards in October 2019. Our strengths are our products, customer care profiles and our customers, who constantly support and inspire us.
We do not have outside investment and we have financed our own vision. Our philosophy is one of wisdom, education and evolvement for the enhancement of health, ageing and wellbeing.
We make a stand for truth, honesty and integrity in all that we are and all that we do.
Gill Sinclair & Shabir Daya MRPharmS
Phone:
020 8951 4144
Email:
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Victoria Health, Unit 5 Atlantic Business Centre, Stirling Way,
Victoria Health, Unit 5 Atlantic Business Centre, Stirling Way
Borehamwood
WD6 2FQ UK
