“First of all, you just have to appreciate that the brand didn’t fall into the trap of peanut butter toast and “jelly” Does anyone really like to have to spread jelly? It’s a pain in the arse, I don’t know where this fable arrived. The JAM product is far superior in every way, spreads easier, taste better, has a cooler name. And like the many amazing Jams before it this one does the family proud. It’s a kick ass morning bread and breakfast delight, deserving to be shared with the old, new, and all the in between, because it’s got what’s right about the world and that’s Jam.”
