“This tastes exactly like cinnamon gum. Not quite sure where the "ice" is supposed to come from, maybe a cooling menthol? I didn't get that flavor at all. However, the overall taste is great. The flavor is really strong so I wouldn't recommend just inhaling this super fast. Now, my biggest complaint is the shape. The design is cool and so is the packaging but the practicality of the shape is just... I tend to bite onto my vapes, disposable or reusable, lightly on the end sometimes and this is super slippery plastic for the mouthpiece.”