“My family uses saffron extensively in the kitchen. I am no new comer to this spice. Zaran came packaged in an elegant container with twist off lid. I was quite surprised when I opened the container and saw the saffron. IT was all red with no crumbs. The threads were intact and long. When cooking with the saffron, it imparted a beautiful yellow hue and heavenly aroma. True to pure and premium Persian saffron!”