ALDI Customers are Not Bar code scanners! Stop Misleading! ALDI prize themselves on Selling product Cheaper and better, a fast and ever growing company. But are they Misleading customers over price? After a humiliating experience of finding I had been overcharged twice the price for a product in the New Leeds ALDI Regent street store and an assistant manager telling me and forcefully showing me buy forcing another box of products into the same wrongly priced shelf hole, “I’ve done consumer law too and it does not matter where we put it as long as the bar codes are correct!” ALDI customer service stated under some spurious 2015 law as long as their products hold the correct bar codes they somehow can be put anywhere even if the price showing is incorrect! I contacted ALDI customer service back and again their ALDI UK Mr Giles Hurley Managing Director the later has failed entirely to respond to the aggressiveness of the ‘Assistant manager’ who totally humiliated me in-front of my colleague and about 15 other shoppers etc and why ADLI feel we the Consumers / Shoppers are Computers able to scan Bar codes!? I explained to ALDI Customer service and ALDI UK Mr Giles Hurley Managing Director that Consumer protections regulations state Misleading selling practice are Not permitted. That Your incorrect prizing in this store is consistently wrong we have since found, and misleads customers to pay far more, From Cheese Cake to Mouthwash etc. After being ignored further from both ALDI UK Mr Giles Hurley Managing Director and further from ALDI customer service I have reported this store to Trading standards over Consumer protections regulations state Misleading selling practice are not being upheld properly. I have also reported this store over their assistant manager who was very rude, bullying, condescending and intimidating indeed humiliating to me in front of approx 15 shoppers etc including my Colleague who stands as a witness. I am not happy with ALDI initial Customer service response and I sincerely feel that ALDI selling practices are misleading. I asked appropriately if they were a member of a ADR scheme ? Plus Do ALDI have a complaints process? Both with the Misleading selling practices they chose to Ignore! Indeed its the very first time any company CEO / Chief Executive and their PA etc have chosen to Ignore my Concerns which says a lot about this company how it values my Custom!