What's not to love? Amazing prices and superior products. Some people look down on non branded items but from experience they are more often than not a lot better than the big boys. Remember, Heinz started small as did Coke, Pepsi and many others. It wasn't until a company like Aldi gave them a chance to sell their products that they became famous. Just because you don't know the name doesn't mean it isn't top quality. I love shopping at Aldi for this reason, the products they offer really are different and better. The low prices help so much and I look forward every week to going shopping now. I am a big fan of the special buys and all of my clothing is also from Aldi. If you have not tried Aldi yet you are missing out.