Aldi is great if you're not a brand snob. Ok not everything is as good as, say Sainsbury's or Waitrose but I've found several items that I believe could be the same item as the big brands at a massive reduction in price. Such as their own brand Norpak, which is pretty similar to a certain Scandinavian styled spread. Also a premium brand powdered coffee has an equivalent in Aldi that is just as good but much cheaper.