I first discovered Aldi about 2010, when I moved to Llandrindod Wells. They had super products, which sometimes disappeared, only to reappear at M&S at 3 times the price. They obviously had some really brilliant buyers.
Then 2 or 3 years ago, it felt like the accountants took over, and since then the quality of the goods has gone down and down.
I love the Llandod shop and the staff are brilliant, but the range is shrinking and I am slowly buying more and more of my groceries from their competitors - pity really. I was their greatest advocate - I used to recommend them to everyone. But alas, they seem to me no longer the great value they once were.