Beauty Bay now charges different countries different prices, so check carefully what you are paying for on Beauty Bay and compare the prices with other retailers like Cult Beauty that deduct the EU sales tax at checkout if you’re outside the EU. Overnight (literally), Beauty Bay has increased the prices on hundreds of items. For instance, ABH palette, that up until yesterday retailed for $42 for everyone, now retails for €49 ($54) which is 23% higher! They’ve also increased the prices of other brands like Viseart, Dose of Colors, Violet Voss and others. Now, for American (non-EU) customers the prices remained the same as before, but not for Romanian, Austrian or Israeli (also non-EU) customers! After contacting the customer service that’s what they had the nerve to reply: “Kindly note that our prices will vary from country to country due to brand restrictions and differences in VAT. We do not offer any refunds of these prices retrospectively.” Inappropriate, degrading and deceitful!!! Never mind I’ve never asked for any refund, no low or “brand restrictions” will make a retailer collect EU sales tax from a non-EU customer or dictate the prices for specific countries! That’s a lie and discrimination!