They are a subscription base business. It's fair, you get a trail from some junkmail in a box with another company and are charged for further orders until you battle the phone system for someone to finally pick the phone up. I cancelled as the product didn't really suit my tastes, the target market is not me. I'm sure other may love it. With that, a polite cancellation and explanation I didn't want a special offer for a product I didn't love should have been it... It's frustrating for a company to insist on cancellation via phone and not accept email - it's just a ploy to give retention offers. It should be as easy to cancel as it is to sign up, that would be fair. I cancelled, and it was stopped. I received excessive marketing emails and a few sales calls. I unsubscribed to the emails and got more emails. I then got marketing calls with promotions, I asked to be removed from the marketing list. I sent a formal Right to Erasure request, following the ICO guidelines in line with their GPDR obligations. I get more emails, plus physical mail. It's very frustrating, leave me in peace!