Yes that feeling. Proud to be British. However, our snowboarding holiday has been ruined by BA losing our snowboard bag contains our boards, boots and snowboarding clothing! We are on the 5th day of our snowboarding holiday without our kit!! On arrival at Denver we were told our bag had not been loaded on the flight but would be sent the next day and shipped to our holiday accommodation. We understand this sometimes happens. We registered all our info that evening and were promised our bag would arrive the next day. Since then we have spent so much time trying to get hold of someone to confirm where our bag is and when it will arrive. You are incredibly hard to contact and after 45 mins + on the phone we are often cut off. Your representative in Delhi lied to us saying our bag was en route but he hadn’t even asked our name at that point!! He went on to offer us toothpaste! Seriously, BA?! We have tried every possible way to contact someone and yesterday, after a conversation with your chatbot, followed by a lengthy electronic ‘chat’ with another BA staff member we were told we have to wait a further 72 hrs for an update!!!! This has caused untold stress and upset for our first snowboarding holiday in 16 years. All our new kit is out there somewhere. We invested in all new gear, researching for weeks to get the correct kit. We wore our boots for weeks in the house to ‘break them in’. It’s an absolute disgrace BA and we couldn’t be more disappointed. We have had to hire boards and boots and buy clothing at great expense added to an already expensive holiday that we have saved up for over a very long time. This really is holiday hell and BA customer service has been disappointingly diabolical! We remain hopeful that our bag may join us in Denver before we leave in 5 days but alas I think this is a futile hope. We understand that this happens a lot with BA. We honestly don’t understand. The flight wasn’t even full and we checked our bags in early. If there is a human being there at BA with an ounce of compassion or sympathy for our situation, please help us find our bag! This may be our last snowboarding holiday as we may not be physically able to go again!! It really can’t be that difficult when you have such tight security and check in procedures?