We've been buying cakes for all our occasions from Cutter and Squidge for a few years now and in terms of taste and quality, they are always impeccable. The only reason why I won't give them 5 stars is because, of late, their service has turned a bit into 'computer says no' and they won't accommodate even the tiniest customisation request. For instance, I asked them (twice, but nicely) to add to our cake the exact same white chocolate footprint decorations they had on another cake (so no need to produce anything bespoke for us really) and they refused, which was disappointing given how long we've been loyal customers. But if you are happy with what you see online, I couldn't fail them on flavour.