I was trying to order a pair of shoes this fall, on the JCPenney website, using a really good discount code. It wouldn't apply properly so I contacted them via the online chat. They had a customer service agent call me, and place my order over the phone with discount and extra free shipping (my order would not have otherwise qualified). It was just a really great experience, all for a highly discounted item. Though I have not been a huge department store shopper the last few years, it made me definitely want to check them out and do more business with them.