Out of the blue, Newday halved my credit limit despite the fact I paid off my card in full every month. I phoned them to request they reinstate my original limit as I needed the higher limit to cover the Xmas period and an expensive service on my car. They refused, telling me I should pay my card off early to make room for the higher spend period. A few days later I received an email from Newday saying they had 'listened to their customers' and reinstated their original credit limits. They wrote, 'We recently reduced your credit limit. We took this step because the amount you spent on your card in the last six months was lower than your limit.' - implying they want me to exceed my credit limit! A totally idiotic statement! Luckily I have a very good credit score but nonetheless less their action reduced my rating as a larger proportion of my credit allowance had been used. I have already stopped using my Newday card and John Lewis will be the loser.