I was reading through all the negative reviews and I found that really annoying. I had the pleasure to buy multiple items from NOON and not once were they late or provided a defective, opened, or counterfeit product. Their staff whom I once called because I wanted to cancel an item were very friendly and offered a lot of assistance. Please do not give negative reviews just because you think that that's what the reader wants to hear. The truth is that I will continue to buy through NOON simply because they are the quickest and most reliable online store in delivering my items.