I thought i would try Radix to support a small home grown business and Ive been happily impressed! After trying a bunch of other products that just dont seem to have the flavour and taste weird. I am really impressed with not only the flavour but the entire experience. The packaging is strong and sturdy yet easy to use. The nutritional value is great and you can select what you need for the type of excercise you intend on undertaking - whether it be a meal when you dont have time to stop at work on the road, camping/hiking, competing or just being prepared for whatever unfolds. The communication and marketing is great - its clear and concise without any misleading information. Delivery is fast and the price is fair and reasonable. Just an all round great product!!