UK Bride employs a small team of highly paid salespeople to entrap small businesses into accepting a "try before you buy" "no obligation" free trial of their service. They will probably verbally promise to call you back before the free trial ends, but they never do. They used to invoice you as soon as the free trial period was up and then aggressively chase payment, then send legal letters, threaten with court action, etc. They now take a small admin fee and then, without your permission, reuse the same card to charge for 12 months upfront as soon as your free trial is over. In the initial call they don't discuss how extortionate or disproportionate this charge will be. Why would they? That's something you'd discuss when they give you the courtesy call they promised before your free trial is up to find out how you've got on and if you wish to continue! The only way to cancel your free trial is with an arbitrary STOP CODE. Getting verbal confirmation or sending an email to cancel is not enough. You must get this arbitrary code. This can be done online, but they've hidden the page. There is no way of doing it from your supplier dashboard. Everything has been designed to make it as difficult as possible to free yourself from this worthless contract. Do yourself a favour and just hang up on them if they ever call you. If you have been caught out, join the Wedding Industry Inequities Facebook group as we are providing mutual support to those being threatened with legal action. 1,086 members and counting as of 27/10/23. That's 1,086 business customers who are so frustrated and angry at the business practices of UKBride that they feel the need to join, and have been fortunate enough to find, our support group. Oh, and don't believe all those 5 star reviews from happy bride-to-bes - they are incentivised to leave reviews with promises of free entries into prize draws.