As a small time landlord with only 4 flats based in the South East, I had switched over to Direct Line last in order to insure the contents for each flat. Their offer though slightly above market rate, did offer several additional benefits which were attractive and I decided to go with them. We have never claimed on our flat insurance since purchasing them four years ago. We have now just received their first renewal and they have put their prices up by 130%. Contacted their Customer Service Dept to ask for an explanation but they were of no help so will have to search out another company. It is about time that companies such as Direct Line understood that it costs considerably more to advertise and attract new customers than to hold on to existing clients. If they concentrated on this area and reduced their national TV advertising they would create better customer satisfaction and could very likely increase profitability. Direct Line you have just lost another customer.