I think it's great that I can buy day passes to watch specific programming, and it's great that I can do that through NowTV. Unfortunately, I've had several poor experiences with NowTV. I've needed to contact technical support on four or five separate occasions, more than for any other service I've ever used, and I'm only an occasional NowTV user. Just when it seems like a problem is fixed, the next time there's a new problem. On the latest occasion, I bought a pass to watch a football match and ended up missing half of it because I had to spend 45 minutes troubleshooting the issue using the chat support, going through a seemingly endless list of steps in the process as so many of the attempted fixes did not work. At the end the communication, while I was very grateful for the help, I was advised to log in earlier in future so that any technical issues might be fixed before the programming starts. It's as if NowTV believes that technical problems should be expected and I'm being blamed in part for not anticipating a problem. There wasn't even an offer of so much as a partial discount. Essentially, I was left to use half my fee on dealing with NowTV's technical support, while at the same time missing a significant portion of what I paid to watch in the first place. In summary, the service is entirely unreliable because it appears to be 50/50 as to whether I get to see what I paid for or an error message when I click on the play button, and, in terms of customer care, the message I've picked up is, "We'll help you fix the problem we've caused, but tough luck over all the time and money you've now wasted as a customer".