It can be a bit overwhelming to figure out which diamonds offer the best brilliance and fire, since there are so many options --- all cut with different proportions and from different suppliers that use different lighting conditions for their videos that accentuate different properties of the stones (good and bad). But if you educate yourself and do your homework and go through the countless diamonds that Ritani has to offer, you will find some real gems that are incredible deals! The value proposition is second to none.