My experience was great. This was my first time buying a diamond and ring of this nature online. I spent a lot of time researching what made up a good ring and diamond. I researched Ritani and other online retailers. I came across a diamond that I liked (3 carat round - heart and arrows). I custom built the engagement ring (six prong split cathedral with petal setting). I leveraged the instant diamond analysis report Ritani offered, I chatted with a gemologist and ultimately decided to pull the trigger. I emailed customer care to get questions answered and they were great at getting back to me with 1/2 a day to a day. Ultimately I decided to use the free preview with a diamond pro service to ease my mind about making a purchase online. It took about two weeks all in and when I saw the diamond and engagement ring, I thought..."Holy cow!". I can't say enough about how smoothly my experience was. And how I feel about getting a great deal. I was nervous at first but the whole thing was great. 5 stars for sure for my experience. Thanks Ritani!