Well,price matters and the price with the guarantee made this purchase easy. The process was simple and support answered all my pre-purchase fears and questions. Through email,telephone and live chat The delivery was only days after payment made. What really matters is it's a wonderful sleep aid and so comfortable to recreate on with your partner also. On every level along with the 2 pillows I purchased I am now well rested and enjoy every moment on my FIRST new mattress I have ever bought.. Thanks so much to the team and all at WINKLE for facilitating a new level of comfort and rest into my life..