“I was honestly hesitant at first because I had already spent a lot of time trying to find the right help. When I contacted ERF, what impressed me was how patiently they listened and how clearly they explained everything to me.
They never made me feel rushed or uncomfortable asking questions. Every step was explained in simple terms, and their communication throughout the process made me feel much more confident about moving forward.
I truly appreciate the professionalism, patience, and attention they gave to my situation. It was a reassuring experience during a stressful time, and I’m grateful I decided to reach out to ERF. I would definitely recommend them to anyone looking for professional support.”
“Inexcusable 5mm PD Error – Unreliable & Outdated Practice
Years ago, my interpupillary distance (PD) was accurately measured at 63mm using a professional digital meter at Grandoptical. Mistakenly thinking that my PD might have changed significantly as I got older, I decided to be safe and paid £30 at Optix at Broadgate for a fresh measurement.
At the start of my visit, a female optician informally checked my old glasses and casually mentioned my PD was 63mm. Yet, immediately after this, an older optician measured my face with a manual ruler—despite visibly trembling hands—and gave me an official, written measurement of 68mm. When I politely questioned this huge jump from the glasses they had just checked, he dismissively cited his "decades of experience."
I am a 35-year-old man, and I have since learned that an adult’s PD is essentially set in stone. A 5mm change is biologically impossible. It’s frankly absurd that the paid, written assessment using outdated methods was 5mm off, while a passing observation from a colleague moments earlier was spot on.
If Optix at Broadgate cannot even spot a massive discrepancy within their own team's measurements, how can anyone trust their eye exams or lens prescriptions? I will be taking my business to a modern practice. Avoid.”
“I was in a terrible spot after being unable to recover my lost funds. It felt like no one could help me — until I met Mr. Erin and his team. They were calm, clear, and incredibly supportive from the first message. They had a real plan, and their instructions were so easy to follow. What I appreciated most was their constant communication. They made me feel heard. And in the end, I got every cent back. I’m beyond grateful.”
“Appauling customer service.! After I had my eye test at this establishment I proceeded to choose the frames for my prescription. On viewing a few pairs I found a pair that suited. I proceeded to record the model number of said frames at which point a member of staff jumped off her chair, sprinted towards me a grabbed the frames out of my hand . The explaination provided being Optrix do not allow customers to note down the frame model numbers. Clearly they are restricting potential customers from shopping around. I have never expierenced such incredibly bad behaviour from a retailer in my life and fully intend to lodge a formal compliant . In the end I walked across the street to another independent and purchased the same frames at a comparable cost. In the end it always comes down to customer service and Optrix faril miserably I would NOT recommend them to any City Professional in the Broadgate area.”
“I had new glasses fitted in Broadgate and even though I am a difficult case - very narrow nose and petite face, the ladies working there wouldn't give up and they have found the perfecr pair of glasses matching all my requirements. I can't recommend enough!”
“First rate advice and service. This shop must be the “new retail experience” we keep being told about, that the High Street must adopt to survive. Just wish I had reasons to go there more often.”
“For the last 18 years I have been buying glasses from the big optician chains (Optical express, Specsavers etc) and the lenses never felt quite right leaving my eyes tired at the end of the day. The Nikon lenses that they do are far superior than what all the chain opticians offer, a difference you can actually feel! Also the optician that carried out my eye test was incredibly knowledgeable, helpful and professional.”
