Straight Teeth Direct Reviews

4.8 Rating 60 Reviews
97 %
of reviewers recommend Straight Teeth Direct
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About Straight Teeth Direct:

Your ideal smile. Powered by high-tech, affordable orthodontics. Europe's most trusted online aligner platform ★★★★★ Dentist led, at-home teeth straightening treatment with invisible aligners. Tracked treatment progress and results guaranteed, saving you up to 70% on the clinic cost.

Our promise

The only aligner brand in the world to guarantee results, with no hidden costs!

We take pride in offering industry leading guarantees to protect your smile:
- Suitability & Impressions Guarantee;
- Lost & Broken Aligner Replacement Guarantee;
- Results Agreement Guarantee;
- Extended Guarantee after treatment.

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Straight Teeth Direct 5 star review on 19th January 2023
Jessica
Straight Teeth Direct 5 star review on 19th January 2023
Jessica
Straight Teeth Direct 5 star review on 22nd November 2022
Rebecca Ford
Straight Teeth Direct 5 star review on 2nd October 2022
Jase
Straight Teeth Direct 5 star review on 12th September 2022
Liz
Straight Teeth Direct 5 star review on 12th August 2022
JC
Straight Teeth Direct 5 star review on 14th June 2022
Anonymous
9
Anonymous
Anonymous  // 01/01/2019
The Worst Experience of My Life - Thousands of Pounds Spent on Straight Teeth Direct, Followed by Thousands of Pounds on Corrective Management for Bone Loss After finishing my treatment, the results were so good that the company asked to use my picture as part of their marketing campaign. I declined. Beneath the ‘Before’ and ‘After’, I have permanent bone loss in my front teeth and I have to push them back in with my fingers. What is under the surface is more important than what something looks like. If you are considering using this company, please don’t. I have no invested interested in telling you this, I am simply someone who has experienced negligence with this company, an unethical behemoth dominating the media with shiny results. I would recommend consulting a dentist that you trust and having them explain the complexity of orthodontics to you. Please care for your adult teeth as they are the only ones that you get in this life. Summary of my case: I have been a customer of Straight Teeth Direct for years, and have screenshots and PDFs as evidence in the case of dispute. My first SmileBox was shipped 11.03.2021, when I was 22, and my treatment officially finished 09.02.2022. I then followed the maintenance retainer plan. I have permanent bone loss as a result of the company’s unsafe practice, which has resulted in developing permanently wobbly front teeth, despite being young and having a history of strong and healthy teeth up to the point of treatment. I consulted with lawyers who said I had a strong case, however they have been unable to contact the company. The issue: Since finishing treatment, my front teeth are wobbly and very weak. I cannot eat certain foods and it leads to discomfort as I have to manually push my teeth back into my gums with my fingers. I believed that this would stabilise with the maintenance plan, however this wasn’t the case. At the beginning of this year, I was incredibly concerned as the issue had not resolved. I visited a dentist in-person on 30.01.24 for a full check-up and X-rays. I showed her the pictures of my teeth before and after treatment with Straight Teeth Direct, and explained my dental health before and after treatment. The X-rays clearly displayed permanent bone loss and ligament damage. My moveable front teeth can clearly be felt. I have permanent, lifelong effects from the negligent and unsafe treatment. This involves further cost for dental work, although the bone loss cannot be cured or reversed. Expert opinion: The dentist said that healthy procedures were not followed. She read through the documentation, photo evidence and contract and gave me a through, competent explanation about the mistakes made from a dental and orthodontic perspective. It is a common misconception that UK dentists are against teledentistry because the competitive pricing puts them out of business. However, the truth is that dentistry is a very complex practice; UK dentists study for five years followed by two years of supervision. Safe, expert treatment is not comparable to an at-home aligner plan with an elusive international dentist via an app. Why I chose the company: If you Google the company, the reviews are glowing. ‘Clear braces at a fraction of the cost’ ‘Created by dentists, powered by technology’ ‘Our promise’. There is a review in The Independent, lending the company media credibility, when it is really one long and expensive advertisement. I was drawn to the company after their posts kept appearing on my social media feeds. Why I left this review: Since becoming aware of the severe failures in my treatment, I have contacted the company multiple times with no response. My lawyers have contacted the company multiple times with no response; they said: "the company has not responded to any of the correspondence we have sent by email or post." As a result of the company’s seemingly ‘uncontactable’ nature, I am leaving a public review. Why are there so many positive reviews of Straight Teeth Direct?: (1) Some people will not experience any adverse effects to the treatment. (2) Many people will have underlying adverse effects that they are not aware of, as they can only be seen on scans, and they have not had professional examinations years down the line to see the consequences. (3) People who have had negative experiences are not platformed. When I left a negative review on TrustPilot, the company reported me. TrustPilot reinstated my review and messaged me personally saying the review should never have been reported and they’re sorry for my experiences. When I reached out on the App to Straight Teeth Direct with a complaint, they disabled my user account. I cannot contact them by App, by email, by mail, or through lawyers. I reached out to someone on the Board of Directors who personally messaged the CEO to get in touch with me, this of course has not happened. I have now tried to contact them via LinkedIn, Instagram, YouTube and of course have received no response. I will be reporting them to Trading Standards but am not hopeful about the outcome. The company, despite being registered to a London address and having the two co-CEOs based in the U.K., operates internationally especially in Portugal. This greatly reduces the chance of legal action being brought against them because any legal case would have to operate over multiple jurisdictions. Also, by being ‘uncontactable’, no complain procedure can be followed: these two aspects of the company makes it immune. Possible one of the most unethical companies with the shiniest marketing. Someone would have had to have a conversation “someone has complained on the App, what should I do?” “Delete her account”. Here’s to a lifetime of pushing my front teeth back into my gums with my fingers. Joyous. Attached is an X Ray
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Posted 1 month ago
Terrible when things go wrong and stop replying to messages on my account. Clearly focused on selling to new people more than making existing clients smile. This guarantee on the website is meaningless (just read the small print). But more worrying is the attitude and lack of delivering on the values they claim to have. Left with straighter teeth. But without comfort that the issues my dentist says could cause cracking of teeth. They do not have official complaints process. Will not reply to requests for the medical professionals details responsible for the diagnosis that conveniently claims they are not responsible for my issues. (something 2 dentists that have seen me in person refute) Will not provide any details of independent body or ombudsman. Without a reply to this I will have to escalate to general dental council. I have no choice as could end up with cracked teeth or a big correction bill
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Posted 7 months ago
I did a lot of research before signing up for an online straightening programme. I was so unhappy with my smile and felt unable to go via my normal dentist due to it being totally unaffordable. Having had the initial consultation and sending my x rays and gun scores, it took me a long time to decide to give it a go. I suffer from anxiety so it was a big deal for me to put my trust in this. I have been really pleased with the service and results. It took much longer than predicted (21 months v the 9 months prediction) but that was due to at least two lots of refinements to get my teeth into the best possible position. Since my treatment I joined the retention programme and have my retainers to wear at night. It’s a relief not having to wear them all day, although you do get very used to it. I’ve had standard check ups and x rays since my treatment and all is well with no concerns from my dentist. There are some online companies I’d avoid like the plague but Straight Teeth Direct have been brilliant. Overall a very good experience with excellent customer service and results.
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Posted 10 months ago
My bite has been ruined by this company. Before treatment I had no issue closing my mouth and my teeth meeting. Since treatment - most teeth do not connect. They have refused to take responsibility. They have blamed my wisdom teeth on this movement - which is totally bizarre - my wisdom teeth have been there since I was 16 - and suddenly they’ve shifted my teeth and not the retainer? Madness.
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Posted 10 months ago
For clarity, especially for those reading this response, a few facts are important to note: 1. Your treatment with us finished in March 2022. It wasn't until October 2022, following a visit to another dentist, that you first brought up these concerns. 2. From the initial images and treatment plan, it was clear that your wisdom teeth were impacted—they had emerged but there wasn't enough space, and they were already exerting pressure on your second molars. This is a condition that can worsen over time and affect your bite, irrespective of any orthodontic treatments. The aligners we provided were neither designed to cover these back teeth nor programmed to apply any movement or pressure to them. Therefore, they could not physically be the cause of the issues you're experiencing. 3. Despite the time elapsed since your treatment, we continued to be available for post-treatment communication well beyond the customary time frame, with the aim of offering as much support and clarification as possible. For any dental issues that arise long after the alignment treatment is completed, and which are unrelated to it, we recommend consulting with your regular dentist, who is best suited to assist you.
Posted 10 months ago
Straight teeth direct have been brilliant on my journey to straighter teeth any questions were answered all helpful very friendly team of people and my teeth are looking great just doing the whitening and looks great
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Posted 1 year ago
I can't recommend you enough to get that treatment! And the sooner the better: don't wait until it gets worse, it will just take you longer to get the final results. The team and the process has been amazing! Thank you!
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Posted 1 year ago
Amazing service from straight teeth direct. This company stands out from the rest and I am glad i got my treatment done through them as i couldn't be happier. If you are thinking about it or unsure, just go for it, your future-self will thank you for it!!
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Posted 1 year ago
I started treatment early 2018 and finished a year later - it was definitely the best thing I ever did for my smile. Straight Teeth Direct were always on time with my monthly check-ups and made sure I was progressing as planned before sending me my next aligners. I did need refinement aligners at one stage because my teeth responded differently than expected (something they made sure I understood before beginning treatment!), and it was never a problem as all the required aligners were included in the price. Whenever I had questions they were answered fully and patiently. I really can't fault the process, and my results are second to none. Since finishing treatment I've been on their Maintainer Plan to make sure my teeth stay in their straight position (again, Straight Teeth Direct made sure that I understood before treatment that, after any alignment, permanent retention is required either through removable retainers or fixed ones). The Maintainer Plan is ideal for me, as I have very stubborn teeth that like to move, so receiving fresh retainers twice a year to keep them straight and having the option of receiving a few corrective aligners in case my teeth do move again is so worth it. I also used their whitening kit and it gave my end result the perfect final touch! All in all I couldn't be happier and I have recommended their service to loads of my friends (and anyone else who will listen hahah).
Straight Teeth Direct 5 star review on 19th January 2023 Straight Teeth Direct 5 star review on 19th January 2023
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Posted 1 year ago
Avoid this company, trust me. See you local denist! You have been warned.
Helpful Report
Posted 1 year ago
For those reading this, it is from someone who has completed a free e-consultation with us and was dissatisfied because we do not offer phone support. As advertised on our website and T&Cs all support is delivered through a secure platform via messages. We do not oblige anyone to seek our service and seeing a local dentist is definitely a method we recommend for those seeking a face to face approach.
Posted 1 year ago
Best decision I ever made. Quick reply’s whenever I needed help. Would 100% recommend
Straight Teeth Direct 5 star review on 22nd November 2022
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Posted 1 year ago
Great service from start to finish. Easy to contact. I had trouble with the moulds and they were very helpful. Way cheaper than going dentist. And straightened my teeth! I have already recommended to a friend who is also happy. If you’re thinking of sorting your teeth. Use these guys!
Straight Teeth Direct 5 star review on 2nd October 2022
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Posted 1 year ago
I couldn't be happier that I chose Straight Teeth Direct for my new smile journey - It was one of the best investments I've ever made in myself. I feel 100% confident now when I smile!
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Posted 1 year ago
C’est une petite vidéo pour vous faire un retour sur mon traitement.
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Posted 1 year ago
Start to finish this company has given me 100% and have felt like their only customer. The care, attention to detail, the friendliness and knowledge of all staff has been absolutely fantastic. My results…. So so pleased!!! Thank you I am recommending you to everyone!!!
Straight Teeth Direct 5 star review on 12th September 2022
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Posted 1 year ago
Not a single regret about going with Straight Teeth Direct😁 (despite the unfortunate acronym). I understand that there are many other companies offering a similar product, but with hidden extra costs and so on, so research carefully… certainly no complaints here in that sense. It did sound too good to be true, and I feared my own case would be too severe (one of my incisors stuck out so much that it was visible even when my mouth was closed). But it has worked incredibly well, and the results absolutely worthwhile, feeling much less self-conscious, etc. I shall briefly mention the NEGATIVES about my experience that I can think of, just to give context to the 5⭐ review… → I was quoted 11 months, and it ended up taking about 18. (Though this includes the ‘refiner’ stage, when my upper teeth didn’t quite respond as expected, so extra aligners were given at no extra cost, so can’t complain at all). → The early aligners were extremely difficult to get on for the first time. I was struggling with one set for over an hour, and I honestly didn’t believe that they fitted. But then suddenly they clicked into place, and then after that there was no problem. This is probably because my teeth were VERY bad at first. The further we went, the easier it got, and also no pain at all after the first few months. → There’s a bit of time wasted waiting. For example at the end of treatment, I had to wait a few days for the final review, then 3 weeks for the retainers to be made, so that was almost a month extra… not much in the scheme of things, but it feels like every day counts! → At one stage I bit too hard with the aligners in, and cracked a filling. 🤦🏼‍ All this is only really to say that these were the biggest problems in the 2 years of treatment… overall, I found them to be communicative and courteous, and of course ultimately effective! Many many thanks to the team. 🙏🏼😁
Straight Teeth Direct 5 star review on 12th August 2022
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Posted 1 year ago
I’m so happy with my final result, I was really wary at first but what you get for what you pay is phenomenal, if your on the fence get off it and go for it, you won’t regret it!
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Posted 2 years ago
I have been very happy with my journey with straight teeth direct. Customer service was great and any questions and concern were always addressed. The aligners were always received on time allowing the process to run smoothly.
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Posted 2 years ago
Love it so much! Their replies are quick and I cannot believe how different my teeth look now! I contacted a lot of different places before deciding but so happy with my decision. 93% there so excited to get to 100%!
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Posted 2 years ago
From start to finish they were very helpful and always quick to reply to any questions. My teeth have changed so drastically it’s worth every penny.
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Posted 2 years ago
Finally confident with my smile again!
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Posted 2 years ago
Straight Teeth Direct is rated 4.8 based on 60 reviews