Jo Malone London Q&A

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If a review does not have the "Verified Reviewer" label next to it, we do not have the additional information from the customer/company to verify that the review was written from the privileged user position. Even though some reviews do not carry the "Verified Reviewer" badge, it does not mean that the reviewer has no experience with the company - it just means that we could not confirm a specific purchase. The "Verified Reviewer" badge offers one more way to help gauge the quality and relevance of a company review.

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