I LOVE Ello! I purchased the program last school year when my daughter was in 1st grade after her teacher told us that she was slightly behind. My husband and I were looking for assistance and Ello has given us more than what we expected. By requiring her to read aloud, it's helped build her confidence in reading and sounding out words. She's now in one of the highest-reaching groups in her second-grade class, and I attribute some of that to using Ello. Prizes are a great motivation! She loves collecting the stars to pick a prize.