Well, I'm in Branding. I'm the Creative Director of a top Global Branding Agency (Dragon Rouge). I think i can sell any @#%$$^, so I'm sceptical ) But... Now, I'm a Brite subscriber. On a regular basis. Why? The first argument: the flavors are impressively great. I'm a huge fan of Dash Water (my taste profile), but Brite (especially pineapple mango) is my favorite so far. Second, surprisingly, it works. Now I'm almost NOT DRINKING coffee at all (because why?) – and I really feel the Brite effect. A side effect of knowing: for some short period of time in the beginning, I've been visiting the restroom more often than usual. Don't know why. Maybe personal stomach reaction (huge contrast between 3-5 cups of coffee and zero). Drop me a line when you need Strategic Branding expertise and/or my Generative AI experience (collaborating with top brands). Who told review couldn't be an advertising touchpoint :) ceo@xclv.com