This cleanser is described as "A truly uncomplicated, effective and elegant jelly cleanser that does exactly what a cleanser should do", and this is my exact experience of it! It is so simple, to the point when I first questioned why nothing much was happening. It is truly non-foaming, and I'm used to quite creamy or foaming cleansers. So this felt quite bare to start with. Although, once I settled with that, I started to enjoy how this provides such a 'tidy' cleansing experience. It effectively cleanses and doesn't a mess all over my arms and floor. Even when you mix this with water, it doesn’t foam at all and stays in a consistency that isn’t runny. It stays in the gel-like format and simply does the cleansing job effectively without stripping the skin. So there is truth to the elegance claim in this and I've really grown to love this. In addition to its cleansing properties, it also includes soothers like aloe and allantoin, so this should be suitable for all types of skin. My skin is getting more sensitive as it ages, so this feels like a nice cleanser to lean on.