“My first experience with Jimmy Joy/Plenny shake was great - Hit the spot taste-wise, suited my lifestyle and helped me keep a balanced diet by supplementing the rest of my meals.
Unfortunately my next order was disappointing - It had husks in it, the mixture would separate after a few minutes.
I complained about this batch and was sent a large shipment of Jimmy Joy/Plenny shake completely free! I was informed by customer service that they may have switched supplier for one of the ingredients in the mean time.
The new batch is just as it used to be when I first tried Jimmy Joy/Plenny shake, I couldn't be more pleased.”
“Hello!
I would like to say that this Jimmy Joy/Plenny shake has been a life changing thing. It really saves me 1-2 hours every day. Don't have to cook food and think what to eat because this is the solution.
And the taste is kinda good too. The big amount of protein and the right amount of fat is very good and I'm feeling that this helps to keep my weight in balance.”
“Hice el pedido a Jimmy Joy/Plenny shake y tardo casi 2 semanas en llegar. Alegaban que su proveedor se estaba retrasando, pero creo que deberían informar antes de que hagamos el pedido o permitir realizar la compra si no van a cumplir los plazos reflejados en la web.
Por otra parte, he tomado Jimmy Joy/Plenny shake en una comida, y justo esa tarde mi intestino ha comenzado a doler y no me encuentro bien… no puedo saber si la relación es directa, pero me hace dudar.
Y finalmente el sabor y la textura son extraños, tiene como una textura terrosa y el sabor no es lo intenso que esperaba.”
“Tasted much better then I would imagine, even though my girlfriend told its like sawdust. This texture can be smoothened by letting it lay for a while in a fridge. (If you would prefer it smooth, I do not). Product is certainly filling, keeps you well fed. Packaging is also great. It does not matter if you do not use whole package in one day as it is easily resealable. 10/10 would recommend.”
“Dear Jimmy Joy/Plenny shake team,
Thanks for investing time in a product that really brings joy to the life of people in a whole bunch of different communities. After testing both Jake and Jimmy Joy/Plenny shake I think I can give you valuable feedback. Conclusion upfront: you are cheaper which is a huge plus in this market IMO but you are loosing in all other categories to Jake. I will structure this review in such a way that I consider the different aspects seperately.
Packaging:
The packaging you are using to date is not optimal. The colourful print on the package should be abolished. In my opinon the product is all about clean and simple (eating clean and simple). Thus the package design should reflect this by being as minimalistic and clean as feasible. Currently this is clearly not the case. Regarding the portioning: I am aware that the daily rations are due to lower cost than a meal packaging. I think you should consider nevertheless that most customers are eating 3 times a day and it won't always be Jimmy Joy/Plenny shake. The preparation of the drink is cumbersome and the powder spills everywhere. It is much simpler to put a whole package into the shaker.
Shaker:
The shaker that is currently delivered with the product is too small. The metal ball inside is not suffienciently distributing the powder. I am currently using the Jake shaker to consume your product.
Viscosity/Thickness:
The product feels watery (no matter how much powder I put in) and I enjoy the thicker, a little pasty viscosity of Jake more. I like the convenience of drinking but I feel more like "having a meal" with jake. I also feel that the irregularity of Jake makes the drink more fun to drink
Taste:
I have tested all your flavours and find them all sufficient. However I am not that picky regarding the taste of the drink. I have tested Jake Vanilla and also find it tasty enough to drink.
Price:
As mentioned above you guys are the cheapest in the market right now (in Europe) but I wonder why the whole product is not even cheaper. I think there are strong economies of scale in the market and a lower price could actually decide the market leader for the future. The idea behind such a homogeneous product would be to service a large customer base for a good price, right? The idea behind liquid food is not complicated, a lot of people are creatig their own diy mixes right now. However if a company can become the Kraft foods of liquid food, the "go-to product" in branding it will likely be the market leader and make a lot of money since the production has large economies of scale. I would thus recommend as a general stratoegy to be the least expensive, most convenient and most "no-bullshit" product in the market.
j
Please come back to me if you want to discuss your product further. I will likely purchase product of this kind in the future and would like to support the upcoming liquid food start-ups in Europe. I would also be ok with "beta" testing new products and give feedback and opinion on them.
Best regards
Janko Heineken”
