An ode to Hugo Koblet, the Swiss rider who was the first non Italian to win the Giro d’Italia (1950). Hugo was known for his beautiful appearance and exquisite style. His most important "tools"? Strong legs and a little comb in his back pocket. No wonder his nickname was Pedaleur de Charme.
About La Machine:
A Lifestyle Clothing brand driven by the love for the Velo, the race and good looks. At La Machine you can find unique ‘cycling lifestyle clothing’ that you’ll find nowhere else.
La Machine Cycle Club, a peloton of roadside tifosi, pro riders and café racers. a diverse club, united by our passion for bikes and love of racing. you’re welcome to join.