1. Great customizability options PC Specialist not only gives a vast range of choices for customizing the hardware, but also allows you to get a machine avoiding OS license fees, in case you want Linux, or have an existing license. 2. Responsive Pre-sales advice I had several queries about the models I had shortlisted, and found the PC specialist help guys to be a lot more responsive, and helpful than companies lke Lenovo etc. 3. Timely delivery Got my laptop in good time, although I did chose several customizablity options which would have meant a longer build time. 4. Decent Build Quality. The hardware components are all standard but impressed with the main chassis and overall design too.