Although it’s not the same as traditional chocolate and I think the “milk” versions are quite bland, I do rather like the dark versions as they are more flavoursome. My husband and grandchildren however, love the flavours we buy.....raspberry, banana, coconut, fruit and nut and hazelnut. I find two squares is always enough to satisfy my chocolate cravings and I love the new dark raspberry and dark sea salt. I would prefer that there were no artificial sweeteners and hope to see a natural sweetener used in the future. All in all, I am a happy customer with a four weekly subscription.