“I bought an alf card holder which makes my life so much easier as it's compact and fits in small bags which means I can swap it easily to whichever size bag I have for the day. Also bought the pram straps which look very sturdy!!”
“Absouletly LOVE my Alf bags, yes I said it right bags.. I have 3! Completly obsessed and so happy, I get so many compliments all the time! Introduce Alf into your life, I promise you won't regret it!”
“Lost count of the number of times I’ve ordered now. Each piece has been outstanding, in both quality and design. Absolutely worth the money and I love that I’m also supporting an Australian (mum) business. Well done team- will no doubt be ordering another Alf beauty soon.”
“Alf is the BEST!!! I have purchased the Ari and I’m in love with the size, for a newborn and mumma of 4, it’s not too big and not too small. It’s enough for all the newborn items and some room for water bottles and a big lunch box for the other children. It serves me and my family so well. It is so striking and I get so many compliments. I was looking for a stylish nappy bag, and ALF is the only nappy bag that delivers this. I also wanted a convertible bag for convenience of having hands free and also looking after my posture too, as these bags can get heavy.
I have also purchased the Elsie wallet and so in love. It fit all my cards, from my old chunky purse, and it’s so fabulous that it spreads out = no more stuck cards in my old purse.
Also I am so grateful for the ALF girls who were so flexible when I changed my mind with a purchase. They’re a great company and I only wish the best and great fortune for their efforts and love they put into making beautiful bags for us mummas.”
“Love my most recent purchase
I have now have had a Muriel and 2 Ari’s
The quality of these bags is beautiful and I cannot resist the spotty prints. It’s taken me a long time to find a baby bag that doesn’t actually look like one 😍”
“The website made choosing and buying the bag easy. Informative and friendly emails kept me informed of my order's progress and I received my purchase quickly. I am very happy with my bag. Thanks and Merry Christmas to Sophie and the team at Alf the label.”