“I have purchased a Stella, Ari and Otis and love them all. Depending on how many kids I'll have with me determines which bag gets an outing. Room for absolutely everything without losing things because they have to be packed on top of something else. Beautifully stylish as well. I love that they just look like handbags rather than nappy bags.”
“My first big Alf purchase is the Ari! Haven’t used her yet as baby isn’t due till January but the quality of the bag is so beautiful and it was a dream to pack!”
“I have the Stella and while it’s a beautiful bag and such great quality it’s so heavy before you add anything you’ll need for your baby the strap will cut into your shoulders without fail. It would be so much better if it had a thick or padded part to the shoulder strap. I couldn’t imagine hanging it over my pram it would flip it. This bag looks amazing and fits lots of stuff but you’ll get a work out. You need a trolley if you fill it with nappies and bottles and water for yourself. It’s also too big to store under a redsbaby pram FYI”
“My new Ari bag is not only the best nappy bag, it's the best bag I own hands down! I was worried about spending the money on it but as soon as it arrived and I saw the quality I was convinced. I have 3 kids and another on the way so I need organisation and my Ari keeps everything organised all while looking completely beautiful!”
“I purchased both the Muriel and the Ari as I just couldn’t decide between the two and I am SOOO glad I did! I am in love with both styles and can tell how great the quality of the bags are!
Will get all my friends & fam to purchase from Alf xx”
“Since discovering Alf the Label I couldn’t buy any other bag/accessories brand. The quality is incredible and every piece is so carefully considered and practical for all women and for work or for fun. These bags and this label is not just for Mums. I buy more items for me than items to use for or because of my children.”
“Super happy with my new Muriel, she’s beautiful - perfect when I’m out solo or with the kids! Thank you Alf the label for creating this brand and all it represents!”
“Wow so pleased that I stumbled across Alf - got to love insta. My baby is 25 so long past nappies but I just love the functionality of the label for the modern woman - kids in toe or not.”
